We believe our work as motion designers is to build meaning viscerally, frame by frame. To do so we use state-of-the-art technology and combined decades of graphic arts experience, but our starting point is the concept and our ending point is the concept. This means we will spend hours in development and pre-visualization, considering the most suitable visual rhetoric for a given audience. It means that with any 3D animation or visual effect(s), we are ultimately striving to create a powerful reaction.
Our ethos, in short: seek beauty, yield meaning.